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Branding5

Grow In Spring
Brand PackagingPerfect Diary Beauty2021 Urban Symbiosis
Brand Visual Promotion
 RUI2021
The Spring Festival-inspired packaging design for Perfect Diary emphasizes the theme of renewal and vitality. It highlights the beauty of spring and the energy of new beginnings, integrating traditional floral motifs to symbolize growth and prosperity, while celebrating the beauty of women and the optimism of the new year.
This project presents a visual proposal for RUI's physical brand space, designed to express the brand's values of "self-discovery and inner focus." By creating intimate spaces that evoke emotional resonance and shared experiences, the design aims to establish a strong brand identity and foster community connection.

Identity Design for CODECODE2024Let’s Go Glamping!/2022
This brand identity project for CODE (Centre of Digital Ecosystems) emphasizes multidisciplinary collaboration through a dynamic logo composed of interconnected spheres of varying sizes. The 3D spherical forms reflect CODE's digital visual style and its innovative approach to enhancing natural, cultural, and social ecosystems.
This project is the visual promotion design for the "Let’s Go Glamping!" Urban Camping Life Festival, which aims to combat social estrangement by redefining interpersonal relationships through immersive camping experiences in nature.

Asian Games 
Visual Promotion19th Asian Games
Hangzhou 20222021
This project is a visual promotion concept for the 2022 Hangzhou Asian Games, using vibrant colors and irregular block combinations to reflect Hangzhou's cultural identity while conveying the themes of collaboration, energy, and modernity.




Typography4
QIWU-Pathway/2023PercursiveSpeak Percussion2024
This is a collection of experimental typefaces derived from tracking the movement patterns of non-human organisms in nature, including animals and plants.
This typeface was designed for SPEAK PERCUSSION, an experimental percussion ensemble, using twisted, uneven lines and varying-sized dots to represent the dynamic shifts in sound and percussive elements in their music.

Experimental Fonts
/2024The Beginning of Nature
Australian Dance Theatre
2024
This project uses typography to explore the relationship between nature and humans from a de-anthropocentric perspective. By deriving letterforms from natural elements and creating dynamic, free-growing fonts, it constructs a typographic world that people can visually explore, both in print and through a 3D video experience.
The Beginning of Nature typography project explores the connection between humans and nature by using abstract shapes inspired by dancers mimicking natural elements, forming the word "NATURE" to reflect this symbiotic relationship.




Publication4
Saliam khàu-pē/2022QIWU-Pathway/2022
This project explores the shared linguistic roots of cross-strait regions through dialectal profanity, using a book format to present various uses of a single phrase as a metaphor for geo-cultural connections, aiming to evoke a sense of identity among the younger generation.
This is a collection of pamphlets consisting of experimental fonts produced by tracking the movement patterns of non-human organisms in nature, including animals and plants.


New Year Calendar Design/2021Floral Deity-Themed 
Calendar Design/2021
This calendar design project blends traditional Chinese New Year symbols with modern design language, fusing old and new elements to evoke reflection on both. Iconic motifs like auspicious clouds and firecrackers are reinterpreted to showcase the evolving spirit of the New Year, with February as the focal point.
This project features a calendar design inspired by the Floral Deity theme, showcasing unique floral motifs for each month that symbolize various aspects of nature and emotion. 




Poster2
Incubation Of  Wrinkles/2022Sky Dance/2024
This project explores the concept of "age boundaries" through observations of the elderly in aging communities, revealing their tendency to organize living spaces through "stacking." Aiming to blur the lines between youth and old age, the project utilizes interactive installations in public spaces to promote a positive perspective on aging. This project captures the intricate details of an eagle's flight—its elegant trajectory, dynamic  wing movement, and unique sounds—to challenge anthropocentric views and encourage a deeper  appreciation for the vibrant ecosystems around us.



Illustration2
Life Cycle Of Fig Wasp/2024Chinese Traditional 
New Year Style Illustrations/2021This continuous illustration project visually narrates the lifecycle of the fig wasp through simple yet impactful graphics, highlighting its essential role in pollination and the interconnectedness of nature. Illustrations Inspired by Chinese New Year Traditions




Experimental Video2
YangYang/漾漾100 years of RT Mart2021Weight Of Confinement: Distorted SensesOld Melbourne Gaol2024
The short film Yang Yang showcases the fluidity and grace of Oriental beauty through natural elements like water, light, and movement, reflecting the product's smooth, nourishing qualities. Combining traditional Eastern aesthetics with modern styling and music, it aims to resonate with younger audiences and enhance their connection to the brand’s "Nurturing Oriental Beauty" concept.
This project simulates the sensory overload of inmates at the Old Melbourne Gaol through layered visuals and sound, creating an immersive experience that amplifies the sense of confinement and pressure. Large-scale collages further enhance the overwhelming atmosphere.

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