Grow In Spring
Brand PackagingPerfect Diary Beauty2021
Urban Symbiosis Brand Visual Promotion RUI2021The Spring Festival-inspired packaging design for Perfect Diary emphasizes the theme of renewal and vitality. It highlights the beauty of spring and the energy of new beginnings, integrating traditional floral motifs to symbolize growth and prosperity, while celebrating the beauty of women and the optimism of the new year.This project presents a visual proposal for RUI's physical brand space, designed to express the brand's values of "self-discovery and inner focus." By creating intimate spaces that evoke emotional resonance and shared experiences, the design aims to establish a strong brand identity and foster community connection.
Identity Design for CODECODE2024Let’s Go Glamping!/2022This brand identity project for CODE (Centre of Digital Ecosystems) emphasizes multidisciplinary collaboration through a dynamic logo composed of interconnected spheres of varying sizes. The 3D spherical forms reflect CODE's digital visual style and its innovative approach to enhancing natural, cultural, and social ecosystems.This project is the visual promotion design for the "Let’s Go Glamping!" Urban Camping Life Festival, which aims to combat social estrangement by redefining interpersonal relationships through immersive camping experiences in nature. Asian Games Visual Promotion19th Asian Games Hangzhou 20222021 This project is a visual promotion concept for the 2022 Hangzhou Asian Games, using vibrant colors and irregular block combinations to reflect Hangzhou's cultural identity while conveying the themes of collaboration, energy, and modernity.